New Department Launches Communication Week

Thalmus Thomas

February 01st 2010

Article Also in Tartan

Radford University’s School of Communication is hosting its first Communication Week from Monday, Feb. 1 to Friday, Feb. 5.

Established July of 2008, the School of Communication showcases what it has to offer to students who want to further their careers in the field.

“As a new school, we want to show who we are,” said School of Communication Director Dr. Lynn Zoch.

For being a fairly new department the school hopes to get as much exposure as possible.

During Communication Week, established professionals from different media will lecture to students about a variety of topics spanning from the state of communication in our society to how significant media is to our everyday lives. For each concentration within the School of Communication, there will be a guest speaker sharing his or her insight on the profession.

“I’m very excited to have these people speak to our students,” Zoch said. “They’re very good people.”

The first of the many speakers is Doug Buford on Feb 1. Buford is a former “Ad Man of the Year” and member of the Virginia Communications Hall of Fame. He supports advertising for a good cause and helped children in underdeveloped countries for 17 years. His lecture to students focuses mainly on doing good works and helping others.

Walter F. Rugaber Jr. talked to students on Tuesday, Feb. 2 at 3:30 p.m. Rugaber serves on RU’s Board of Visitors and discussed with students about the future of journalism. Early in his career, he covered various topics, including civil rights issues and prison scandals. He also an editor at The New York Times in Washington, D.C., and publisher of the Roanoke Times.

Wednesday, Feb. 3 is highlighted by Mike Herman. He’ll talk about the importance of Public Relations in Managing Global Change at 3 p.m. In 2009, Herman received the Golden Anvil Award, which is one of the industry’s highest honors. He recieved it for his life’s work, including being an industry representative at the United Nation’s Headquarters.

When Thursday Feb. 4 rolls around, RU students will hear from Craig Etheridge at 12:30 p.m, who is the vice president for mobile and international media sales for The Weather Channel Media Solutions. He’ll be talking about the future of interactive media. Etheridge worked for weather.com for more than a decade.

Communication Week comes to a close on Friday, Feb. 5 with a few RU alumni talking about their job hunting and career experiences starting at 10 a.m. Those alumni are Dawn Eischen, VDOT Public Relations Manager, and John Jackson, Virginia Tech Web Communications Director. Alumni Teaching Day, along with other RU Homecoming activities are also held on this day.

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